Asian office workers
27 Oct McCann's Dave McCaughan talks about what twenty-something single office workers in Asia eat for breakfast and lunch and what his findings.
What Do Young Asian Office Workers Eat for Breakfast and Lunch?
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Description:Recently we dug deep into the habits of the twenty-something single office workers we call "career builders" in 12 cities across Asia and Australia. In we undertook a similar visual ethnography. While there is lot of in-store POS, there is nothing in or on the packaging to remind me or the career builders from my office who made them. So tradition makes something of a comeback but with modern twists and mostly served up in anonymous packaging from modern convenience stores e.
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