Market penetration curve
Diffusion of innovations - Wikipedia
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When an innovation is launched, it takes a number of year to 'diffuse' and penetrate the market. The adoption typically looks like an S-curve.
BREAKING DOWN 'Market Penetration'
The adoption curve
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Description:A Primer on The Product Adoption Curve The product adoption curve is a standard model that reflects who buys your products and when. Surprisingly, this is a pretty big group. Early adopters also invest early on in new technologies, not as technologists, but to address their concrete problems. This is when the number of individual adopters ensures that the innovation is self-sustaining.
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Date: 2018-07-23
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