Customer contact plan for facial tissue
1 Jul Company's plan to refocus in its core brand and products- positions the The Consumer tissue division includes Kleenex, Scott, Cottonelle.
Consumer Tissue
Kleenex to turn tissues into kisses for new ad campaign - Marketing Week
30 Aug How can you make tissue interesting? By putting it in contact with one of the most destructive forces of nature imaginable: children.
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Description:Dispensing openings formed by multiple intersecting slits provide improved dispensing while retaining an aesthetic pop-up presentation and protection of the tissues within the carton. One style is the flat carton and the other is the upright carton. In the flat cartons, the tissues are laid flat in the bottom of the carton and are withdrawn from the top of the carton or through an opening in the top which partially extends down the front sidewall. The tissues within the carton may be interfolded for pop-up dispensing or merely laid on top of each other for reach-in dispensing. In the upright cartons, the tissues are folded into an inverted u-shaped clip and are interfolded for pop-up dispensing. The tissues are withdrawn through a dispensing opening in the top of the carton, which may contain a poly film having a slit to hold the popped up tissue in place.
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